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Beer Trends For 2018

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December 28, 2017

We may not be fortune tellers here at Butcombe but we sure do know our stuff about beer and all the glorious things that come with it! We noted down all our thoughts about what the world of beer is to bring in 2018 and we thought we would share them with all you lovely folk!

Pippa Parfait; Operations Manager, Butcombe Pubs and Inns

My thoughts surrounding beer and drinks has an emphasis on the growing importance of fresh ‘no baddies added’ products. People are becoming increasingly interested in the source of and the ingredients included within the food and drinks they are buying and consuming and so my feeling is that there will be a real focus in the next few years on food and drink that we not only enjoy, but that also encourages and allows us to take care of ourselves. I don’t think the G&T revival will go away anytime soon and (although I am 100% biased!) I think with food there will be a real lead from vegetarian and vegan dishes. I think it will become a lot more mainstream to use milk and wheat alternatives in dishes as well as more ‘whole foods’ in general. I wouldn’t be surprised if products like Kombucha started to become more mainstream and not just in the domain of your typical ‘hipster’.

Given where we are in the world at the moment (in the West anyway) I think just about everything we go out to spend our cash on will be much more about nurturing ourselves in the many ways that that could be defined.

Neil Armstrong, Area Sales Manager

I think that in 2018 we will see an increased interest from the mainstream ‘beer drinker’ to more locally produced, properly brewed keg lagers that will strongly challenge the big multinational brands that currently hold the majority of the market. Consumers now want quality when they go out, they know that a night out is going to cost more than staying in and so are happy to trade up and pay slightly more for a beer that has bigger and better flavour than just a standard, bland lager and so they are more likely to buy from a local, independent brewery.

Ollie Fleming, Area Sales Manager

I personally feel that the cask market has reached a saturation point in the South West and so will become stagnant or possibly even see a small decline in sales.

On a more positive note however, British produced keg products are beginning to see a resurgence. Long gone are the cream flow style keg beers. Enter the modern beer styles of well balanced and consistent, moreish beers that can transcend across generations. The acceptance of these once frowned upon keg beers has led to the next liquid fashion (in my opinion), of smaller scale, craft British lagers.

A large proportion of the drinks industry heavily relies on education and knowledge and whilst this has blazed a path for cask, lager has been left behind. As more breweries begin to produce Lagers, Pilsners, Pils and other such beers we will definitely see an increase in the bar space they command and in turn an increase in conversation and education, this will all ultimately result in increased consumption of these drinks.

So there you have it, we hope you are as excited about the new year as we are! Keep your eyes peeled for our limited edition range in 2018 featuring some highly anticipated new beers as well as some of our favourites from last years 78 range! And if you’d like to learn more about our beer and the brewery, why not treat yourself to a brewery tour in the new year?

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