So, legend has it that Goram and Vincent were giants of Bristol, they carved the Avon with their mighty power.
Goram and Vincent were in love with the same woman, the beautiful Avona (whose name is that of the major local river, the River Avon, in Latin dress). She was open-minded about her suitors, and offered herself to whichever of them could drain the lake which supposedly once occupied the space between Bradford-on-Avon (Wiltshire) and Bristol.
They chose different routes through the limestone hills for their drainage channels. Goram opted for a route through Henbury, and Vincent chose one on the south side of Clifton. Unfortunately for Goram, he overheated while hard at work, drank a giant quantity of ale, (probably Butcombe…) and fell asleep in his favourite stone chair.
Goram is our homage to sometimes say, just sit back and enjoy the ride, sometimes even more importantly, enjoy a pint and sit down to tell a tale and enjoy company.
Our hero, and now proud mascot of our Avon pale Ale, available in both 500ml bottles and on draught.